NEW BUILD SOLUTION

Case Study

NEW BUILD SOLUTION logo

Modern, responsive, and content-rich web platform for a construction & engineering company—showcasing residential, industrial, and infrastructure projects with bilingual UX and SEO-friendly architecture.

THE CHALLENGE

A leading construction and engineering company needed a modern platform to present its expertise across residential, industrial, and infrastructure projects. The site had to organize complex content, support bilingual audiences, and communicate trust and precision while remaining fast and SEO-friendly.

Key Challenges

  • Multilingual content architecture (BG/EN) with full parity
  • Structured project taxonomy and filters by type/status
  • Image-heavy performance with strong SEO requirements
  • Scalable CMS workflow for non-technical editors

OUR SOLUTION

We built a content-rich Next.js platform with a clear information architecture, filterable portfolio, bilingual UX, and streamlined CMS workflows—designed to reinforce the brand’s reliability, quality, and transparency.

Key Features

  • Responsive Homepage Hero with strong CTA
  • About Us with history, certifications & team
  • Projects module with type/status filters
  • Project galleries, descriptions & specifications
  • News/Updates blog for milestones and announcements
  • Partners page with logos & brief summaries
  • Contact page with map, address, phone, and form
  • Bilingual interface (BG/EN) with SEO-friendly structure

TECHNICAL IMPLEMENTATION

The platform is engineered for performance, maintainability, and editor experience:

Frontend: Next.js with TypeScript, Tailwind CSS, and shadcn/ui for a consistent, accessible UI.
CMS: Sanity CMS powers projects, posts, partners, and pages with role-based workflows and live preview.
Internationalization: next-i18next for BG/EN routing, localized slugs, and content parity checks.
SEO & Performance: Structured metadata, OpenGraph, sitemap/robots, schema.org for projects, Next/Image optimization, and ISR on Vercel.
Projects Module: Typed schemas for project type/status, specs, galleries; fast queries; reusable cards and filters.
Deployment: Vercel with preview environments per PR and caching configured for optimal TTFB.


DEVELOPMENT PROCESS

Our 12-week development cycle was structured around iterative delivery and continuous stakeholder feedback.

The project was delivered in four key phases: discovery & content architecture (weeks 1–3), UI/UX and design system (weeks 4–6), implementation & CMS integration (weeks 7–9), and testing, SEO hardening & launch (weeks 10–12).

Throughout the process, we maintained transparent communication and delivered working previews every two weeks for stakeholder review and feedback.


THE RESULTS

Significant lift in qualified inquiries, faster load times, and improved visibility across domestic and international markets after launch.

  • 40% increase in qualified inquiries within 3 months
  • 55% faster page loads (LCP under 2.5s)
  • 30% reduction in mobile bounce rate
  • 2 languages supported with 100% content parity

Tech Stack

Next.js
Tailwind CSS
shadcn/ui
Next.js API Routes
Sanity CMS
next-i18next
Vercel

Key Challenges

Multilingual content architecture (BG/EN) with full parity
Structured project taxonomy and filters by type/status
Image-heavy performance with strong SEO requirements
Scalable CMS workflow for non-technical editors

Key Features

Responsive Homepage Hero with strong CTA
About Us with history, certifications & team
Projects module with type/status filters
Project galleries, descriptions & specifications
News/Updates blog for milestones and announcements
Partners page with logos & brief summaries
Contact page with map, address, phone, and form
Bilingual interface (BG/EN) with SEO-friendly structure

Results & Impact

Significant lift in qualified inquiries, faster load times, and improved visibility across domestic and international markets after launch.

40% increase in qualified inquiries within 3 months

55% faster page loads (LCP under 2.5s)

30% reduction in mobile bounce rate

2 languages supported with 100% content parity

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